For more than 20 years, God's vocational call on the life of Dr. John Piper, Senior Pastor at Bethlehem Baptist Church (BBC), has been to herald the gospel through preaching and writing, emphasizing the Biblical truth that God is most glorified in us when we are most satisfied in him. Through Dr. Piper's sermons and books God has helped thousands of people to better understand what saving faith is and what kind of life brings God glory.
In 1994 BBC's Council of Elders approved the creation of a resource ministry that would help meet the growing demand for Dr. Piper's sermon tapes and manuscripts. It would also seek to distribute as many of Dr. Piper's books as possible by offering them at a deep discount off the retail price. In addition, it was to operate a church-based Christian bookstore, coordinate an annual pastors' conference, and oversee Dr. Piper's administrative needs. To help insure that money would not be a hindrance to the gospel, the ministry was to offer most of its resources on a whatever-you-can-afford basis and trust God to provide for its operating needs. The ministry was named Desiring God (after Dr. Piper's best-known book, Desiring God: Meditations of a Christian Hedonist).