When the gospel is communicated in preachy, impersonal, intolerant, know-it-all ways, people find it hard to believe. Typically, this style of evangelism is reduced to information. We content ourselves with “name-dropping” Jesus or telling people doctrine, but rarely do we draw near enough to people to know how the gospel applies to their actual lives. People want to know why the gospel is worth believing. In the information age, people are used to seeing through words. Most evangelism offers a sound bite gospel, which is easily screened, distrusted, and dismissed. In order for people to see something of substance in our words, our gospel communication needs depth.