You may have noticed a series of social media buttons on the side of each blog post and resource on the Desiring God website. This post is a little attempt to explain why those buttons, and the statistics they reflect, matter to us.
But I’ll begin with two reasons that do not explain why those buttons exist.
Like to Share
First, the social media numbers are not our attempt to win a popularity contest. We are not blog street performers hoping for a click-and-a-retweet dime. The same is true with Facebook. Of course, we do want you to "Like" our content, which sounds especially self-serving. “Like” is not our preferred term.
Partly this is due to the evolution of the technology we use.…